We build advertising campaigns that bring patients from abroad to dental clinics, aesthetic clinics and treatment centres in Türkiye. To connect quality healthcare with patients abroad, we prepare campaigns tailored to each target country. We build campaigns that comply with Turkish regulations and target audiences abroad only . The goal is not the number of messages, but patients who turn into appointments.
Health tourism is one of the areas where Türkiye is strong, but also where competition is fiercest. Before deciding, patients compare many countries and clinics. The job of advertising is to reach the right person in the right country and make a trustworthy first impression. The promotion regulation published in the Turkish Official Gazette on 12 November 2025 clarified how these ads must be run. Campaigns that break the rules put both ad accounts and the institution’s reputation at risk. That is why, before launching, we review the institution’s authorisation status and account structure together.
We plan campaigns according to Article 8 of the regulation. We work with healthcare providers holding an international health tourism authorisation certificate and with authorised facilitators. Ads run in languages other than Turkish, from websites and accounts dedicated to international audiences, with Türkiye excluded from targeting. Landing pages display the authorisation certificate and the HealthTürkiye logo. Within this framework we build treatment and country-based Google and Meta campaigns, assess incoming enquiries by quality and direct budget to the most productive markets. Patient communication stays with your team; we measure the quality of enquiries and improve campaigns accordingly.
What’s included?
- Country and treatment analysisWe assess which treatments make sense to promote in which countries based on demand and competition, so the budget starts in the markets most likely to deliver results.
- Google and Meta campaignsWe build campaigns targeted abroad that combine search intent with social media audiences. Google reaches patients actively searching; Meta reaches patients in the decision phase.
- Multilingual creative and copyWe prepare ads in English, German, Arabic, Russian and other languages, adapted to the culture of the target country. Rather than translating word for word, we adapt texts to each market’s search habits.
- Treatment-specific landing pagesFor each treatment and language, we recommend or build separate pages featuring the authorisation certificate and the HealthTürkiye logo. Expertise, facilities and the treatment journey are presented clearly and reassuringly.
- WhatsApp and form trackingWe measure WhatsApp, form and call conversions by country and campaign, so you can see which countries and treatments bring more qualified enquiries.
- Regulatory compliance checkBefore launch we check targeting, language, account structure and creatives against the regulation. Legal assessment stays with your adviser; we focus on making sure implementation follows the rules.
Who is it for?
- Licensed hair transplant, dental, aesthetic and obesity clinics
- Hospitals with an international patient department
- Authorised health tourism facilitators
Our approach by industry
- Health TourismThis is the core of the service. For clinics, hospitals and facilitators, we build country, language and treatment-based campaigns with a regulation-compliant account structure, and improve them continuously based on lead quality. Google and Meta campaigns are managed together within the same country strategy. Explore the industry →
- Pharma and Life SciencesPharmaceutical companies are not the direct audience for this service, and prescription medicines cannot be advertised to the public. We support companies in this sector with corporate communication, SEO and LinkedIn. Where needed, we plan internationally targeted campaigns for congress and corporate event announcements. Explore the industry →
- Medical TechnologyPatient-focused ad campaigns are not suitable for medical technology companies. For manufacturers who want to reach clinics and hospitals abroad, we apply the same country-based experience through Google Ads and LinkedIn B2B campaigns, and can run awareness campaigns in target countries ahead of international trade fairs. Explore the industry →
- Industrial B2BThis service does not apply to industrial companies. For B2B companies expanding into foreign markets, we offer our country and language-based campaign experience as a supporting service through Google Ads and LinkedIn ads, with the same approach to measurement, lead quality and country-level reporting. Explore the industry →
How the process works
- Compliance checkWe review your authorisation certificate, account structure and the status of your international website together.
- PositioningWe define the messages you will highlight based on target country, treatment and competitors.
- PreparationWe get landing pages, creatives and conversion tracking ready for launch.
- TestWe launch test campaigns in selected countries and treatments.
- OptimisationBased on lead quality, we shift budget to the markets that perform and report every week.
What we measure and how we report
- Cost per leadWe track the budget spent per enquiry by country and treatment.
- Qualified lead rateWith your team’s feedback, we measure what share of enquiries are serious patient candidates.
- Country performanceWe compare which markets perform better to decide budget allocation.
- Channel comparisonWe evaluate the cost and quality of enquiries from Google and Meta side by side.
- Conversion to appointmentsUsing data shared by your team, we track how many enquiries turn into appointments.
Every week we share a short report by country and campaign, and at the end of the month a detailed review including lead quality and budget recommendations.
Common mistakes
- Leaving Türkiye in the targetingNot excluding Türkiye from international campaigns creates a risk of breaching the regulation. Check location settings separately in every campaign.
- Competing on price aloneEmphasising low prices does not bring quality patients and weakens trust. Communicate expertise, the process and the patient experience.
- Replying to messages lateSlow responses to enquiries waste ad budget. Create a response plan based on the time zones of your target countries.
- Using a single landing pageSending all countries and treatments to the same page lowers conversion. Prepare a separate page for each language and treatment.
Frequently asked questions
In which languages do you prepare ads?
We choose languages based on the target market, mainly English, German, Arabic and Russian. Rather than translating word for word, we adapt texts to each country’s search habits and culture, working with native language specialists where needed.
Do you reply to incoming messages?
No, patient communication stays with your team. We measure message quality and improve campaigns accordingly. If you wish, we also provide first-response templates and recommendations for the follow-up process, so the patient experience and medical assessment remain fully under your control.
Can we advertise without an authorisation certificate?
The regulation provides for sponsored promotion aimed abroad by healthcare providers holding an international health tourism authorisation certificate and by authorised facilitators. If you do not have the certificate, we recommend completing that process first. Meanwhile we can start preparing the website and content; we advise getting a legal opinion for your situation.
Why are a separate website and accounts needed?
The regulation requires promotion aimed abroad to be in languages other than Turkish and to run from websites and accounts dedicated to international audiences. This separation keeps communication aimed at patients in Türkiye within the rules. During setup, we clarify together which account is used for which purpose.
Can we use before-and-after images?
Before-and-after images are subject to strict conditions under the regulation, and platforms have their own restrictions. By default we do not use them in ads and prefer to communicate expertise, facilities and the process. If you are considering them, we recommend assessing this with your legal adviser first. We keep the visual language trustworthy, simple and professional.
Which countries do you target?
We select target countries based on your treatments, your current patient profile and the languages your team speaks. We usually start by testing a few markets and expand based on results. The languages and hours in which your team can respond also affect the choice of countries.
How do you measure lead quality?
We set up a shared evaluation system with your team: which treatment the enquiry relates to, whether the patient responded, and whether it reached the appointment stage. We feed this back into the campaigns and direct budget to audiences that bring qualified enquiries, so the budget is managed by concrete business results, not message counts.
Other services
- 01Social Media ManagementStrategy, content production and community management.Explore →
- 02Meta AdsMeasurable ads that reach the right audience.Explore →
- 03Google Ads ManagementReach customers at the very moment they are searching.Explore →
- 04SEOLasting traffic through technical SEO, content and authority.Explore →
- 05Website DesignFast, trustworthy, SEO-ready websites.Explore →
- 06Content and Video ProductionProduction from doctor videos to facility films.Explore →