As a GEO agency, we work to make your brand appear in AI-generated answers with accurate information and as a cited source. People no longer search for a clinic, supplier or service on Google alone; they ask ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews. A brand that is not mentioned in those answers never makes the shortlist.
GEO (Generative Engine Optimization) covers the work that helps AI search engines understand your brand, trust it and cite it in their answers. These engines compile answers from web content, business listings, directories and what others write about you. If information about a brand is scattered, contradictory or incomplete, the AI either ignores it or describes it wrongly.
We start by identifying the questions your audience asks AI assistants. We measure where your brand stands today for those questions and examine why competitors appear instead. Then we improve content structure, structured data, business listings and third-party sources. GEO does not replace SEO; it builds on a strong SEO foundation, so we plan both together.
What’s included?
- AI visibility auditUsing a question set tailored to your industry, we report whether and how your brand appears in ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews, and which sources are cited.
- Question-led content structureWe restructure service and information pages with clear definitions, Q&A blocks and up-to-date facts that AI systems can quote easily.
- Structured dataWith schema markup such as Organization, LocalBusiness, MedicalClinic, Service and FAQ, we describe who you are and what you do in a machine-readable way.
- Consistent brand and business dataWe align your name, address, services and contact details across Google Business Profile, Bing Places, Yandex, Apple and industry directories. Contradictions reduce AI trust.
- Crawl access and technical setupWe check robots.txt, sitemaps, IndexNow and AI crawler access, and fix speed and indexing issues.
- Third-party sourcesWe plan digital PR so your brand is represented correctly on the industry sites, directories, news and comparison content AI systems rely on.
Who is it for?
- Clinics and health tourism companies that want to attract international patients
- B2B and medical technology companies whose buyers research before deciding
- Brands with strong content but weak or declining organic visibility
Our approach by industry
- Health TourismInternational patients now ask AI questions like “best hair transplant clinics in Turkey”. We work on question-led content in English and target-market languages, consistent doctor and facility information, and trust signals such as the health tourism authorization certificate. Accuracy and regulatory compliance come first. Explore the industry →
- Pharma and Life SciencesWithout promoting products, we make sure AI describes your company correctly on corporate topics such as research, manufacturing and careers, and keep corporate sources up to date so outdated information is not repeated. Explore the industry →
- Medical TechnologyBy presenting device categories, specifications, distribution and service information in a structured way, we improve visibility in the comparison questions procurement teams ask AI. Explore the industry →
- Industrial B2BWe organise product, application and reference content so you appear when buyers ask questions like “manufacturers of X” or “companies offering Y solutions”. Explore the industry →
How the process works
- Question setWe define the questions your audience asks AI, by language and market.
- MeasurementWe record which answers mention you and your competitors, and which sources are cited.
- ImprovementWe fix gaps in content, schema, listings and technical setup in priority order.
- Source buildingWe make sure your brand is represented correctly on trusted third-party sources.
- TrackingWe re-measure the question set regularly and report the changes.
What we measure and how we report
- Brand mention rateHow many answers mention your brand for the defined questions, per AI engine.
- CitationsWhether your site is linked as a source and which pages are chosen.
- AI referral trafficVisits from ChatGPT, Perplexity, Copilot and Gemini as a separate channel in GA4.
- Bing AI performanceCitations in Copilot answers via the AI Performance report in Bing Webmaster Tools.
- Information accuracyErrors in what AI says about your brand, corrected at the source.
Every month we share a report with question-set results, work completed and next steps.
Common mistakes
- Treating GEO separately from SEOMost AI answers are built from pages that already rank well. On a site with weak technical and content foundations, GEO alone will not deliver.
- Blocking AI crawlersSome security and caching settings unintentionally block AI search crawlers.
- Inconsistent business dataDifferent names, addresses or services on different platforms lead AI to describe the brand incorrectly.
- Promises of guaranteed placementAI answers vary by user and question. Be wary of services guaranteeing a fixed spot in a given answer.
Frequently asked questions
What is GEO and how is it different from SEO?
SEO aims to rank your pages high in search results. GEO aims to get your brand mentioned and cited in answers from systems such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews. Both share the same foundation; GEO adds layers based on how AI selects information.
Should we stop SEO and focus only on GEO?
No. AI search systems largely compile answers from sources that are visible in search engines. A strong SEO foundation is a prerequisite for GEO, so we plan both together.
Which AI platforms do you cover?
We track ChatGPT, Google Gemini and AI Overviews, Microsoft Copilot and Perplexity. Other platforms can be added depending on your target market.
When will we see results?
Technical fixes and listing consistency can show an effect within a few weeks. Content and third-party source work usually takes a few months, also depending on how often AI models are updated.
Can you guarantee our brand appears for a specific question?
No. AI answers change by user, question and time. Instead of guarantees, we regularly measure and report your mention rate across a defined question set.
What do you watch out for in healthcare GEO?
Accuracy, citing sources and regulatory compliance come first. We do not produce content that guarantees treatment outcomes, exaggerates success or makes misleading comparisons.
