As a video production agency, we produce promotional films, product shoots and social media videos with a single team. The strongest way to communicate expertise is to show it. From doctor and expert videos to product and facility films, we plan, shoot and edit content that follows your sector’s rules . A single shoot gives you plenty of content for different channels.
In healthcare and technical sectors, the subject is often complex. Explaining a treatment process, how a device works or the capacity of a production line in text is hard; a well-edited video does it in a few minutes. A video in which a physician speaks in their own voice, or a film that shows the inside of a facility, builds more trust than a long brochure. But this content must be produced to a plan that follows the rules and serves a purpose. Videos shot without a plan usually end up in the archive, so we start every piece with a clear goal.
Before every shoot we define where and to whom the content will be shown. We prepare the script, question list and shooting plan and submit them for your approval. We shoot on location at your clinic, facility or event venue. In healthcare content we stay away from patient reviews, thank-you videos and exaggerated claims, focusing on the physician’s informative explanation. From a single shoot we produce different formats for social media, ads, the website and presentations, getting the most out of production, and we define in advance how each delivered piece will be used on each channel. A single shoot day becomes an archive you can use for months.
What’s included?
- Script and shooting planWe plan the purpose, message, shot list and flow of the shoot day in advance, so the day runs efficiently and no scene is missed.
- Doctor and expert videosWe film your physicians’ and experts’ informative explanations in a relaxed, natural setting, sharing questions in advance and creating a flow in which the physician feels comfortable.
- Product and facility filmsWe produce corporate films presenting your products, production processes and facilities, in lengths suited to your website, trade fairs and presentations.
- Reels and vertical videoWe produce short, subtitled vertical edits for social media and ads, respecting each platform’s safe zones and format rules.
- PhotographyWe photograph your team, facilities, products and events for use on your website and social media, showing your brand in its real environment instead of stock images.
- Animation and motion graphicsWe visualise technical processes that are hard to film using animation and graphics, which is especially useful for showing the internal structure and working principle of medical and industrial products.
Who is it for?
- Clinics that want to show their expertise on social media
- Medical and industrial companies that want to show their product in the field
- Organisations preparing content for congresses and trade fairs
Our approach by industry
- Health TourismWe produce physician introductions, facility tours and informative videos about the treatment journey. For international accounts we adapt content with subtitles or voice-over in the target language, and we do not include patient reviews or thank-you content. Before-and-after footage is not part of our shooting plans by default. Explore the industry →
- Pharma and Life SciencesWe produce corporate films, congress and event content, recruitment and employee videos. Content featuring products is prepared only for channels aimed at healthcare professionals, in line with your approval processes, with approval steps for your medical and legal teams at the script and editing stages. Explore the industry →
- Medical TechnologyWe produce product videos and animations showing how a device is used, its technical features and its place in the clinical setting. We support your sales teams with trade fair, training and demo content, and make complex internal mechanisms visible through animation. Explore the industry →
- Industrial B2BWe film machines and lines in operation, facility films and project stories, delivered in formats for LinkedIn, your website, trade fairs and sales presentations. We plan in advance with your facility team to film in line with safety rules. Explore the industry →
How the process works
- BriefWe define the content’s purpose, target audience and the channels where it will be used.
- ScriptWe prepare the script, question list and shooting plan and submit them for your approval.
- ShootWe shoot on location at your clinic, facility or event venue.
- EditWe complete the edit, subtitles and graphics and share them for revisions.
- DeliveryWe deliver approved content in the right formats for each platform.
What we measure and how we report
- Views and reachWe track how many people the videos reach on each channel.
- Watch timeWe examine how much of each video viewers watch and where they drop off.
- EngagementWe assess interest through saves, shares and comments.
- Ad performanceWhen videos are used in ads, we track click and conversion results.
- Format comparisonWe feed which lengths and formats work better into the next shooting plan.
We share the performance of published content in a monthly report and plan the next shoot based on that data.
Common mistakes
- Shooting without a planShoots without a script and question list take longer and produce less usable material. Approve the shot and question list before the shoot.
- Producing for one format onlyShooting only horizontal films limits use on social media. Plan the shoot with vertical and short edits in mind from the start.
- Non-compliant healthcare contentPatient reviews, thank-you videos and exaggerated promises of results breach the regulation. Put the physician’s informative explanation front and centre.
- Neglecting subtitlesVideos on social media are often watched without sound. Add readable subtitles to all short videos.
Frequently asked questions
Where do you shoot?
We shoot on location at your clinic, facility or event venue, preparing equipment and crew plans in advance for the conditions on site. A studio shoot can be arranged if needed, and shoot days are scheduled so they do not disrupt your operations.
In which formats are videos delivered?
We deliver horizontal, vertical and square formats depending on the platform, plus short cut-downs of different lengths for ads and social media. Files are delivered in a tidy folder structure, with subtitled and non-subtitled versions provided separately.
What if a physician is not comfortable on camera?
We share the questions before the shoot and hold a short preparation call. Instead of a memorised script, we prefer a conversational Q&A format, which usually gives a more natural result. If needed, we split the shoot into short sections to use the physician’s time efficiently.
How much content does one shoot day produce?
It depends on the plan. A well-planned shoot day can produce a long promotional video as well as many short edits and photos for social media. We agree the deliverables list together before the shoot so no content type is missed.
What do you pay attention to in healthcare videos?
In line with the promotion regulation, we do not use patient reviews, thank-you content or wording that promises results. Since before-and-after footage is only possible under strict conditions, it is not part of our shooting plans by default. We build content on information and expertise and submit the script to your medical team for approval before publishing.
Can videos be produced in different languages?
Yes. For international markets we provide subtitles, voice-over and foreign-language graphic adaptations, which is especially important for health tourism providers and exporters. For voice-over we work with native speakers of the target language.
Do we receive the raw footage?
Along with the edited videos, we deliver the raw footage on request. We agree the scope of delivery at the start of the project. Raw footage builds a valuable archive for future edits and can be re-cut for ads and social media.
Other services
- 01Social Media ManagementStrategy, content production and community management.Explore →
- 02Meta AdsMeasurable ads that reach the right audience.Explore →
- 03Google Ads ManagementReach customers at the very moment they are searching.Explore →
- 04SEOLasting traffic through technical SEO, content and authority.Explore →
- 05International Patient AdvertisingPatients from abroad with country-specific campaigns.Explore →
- 06Website DesignFast, trustworthy, SEO-ready websites.Explore →