As a Google Ads agency, we set up your campaigns and manage them every day. Someone searching on Google is looking for a solution right now. With the right keywords, strong ad copy and a good landing page, we turn that demand into enquiries . We build campaigns in line with Google’s policies and your sector’s rules.
Google Ads puts you in front of people exactly when they need you. A patient abroad researching a treatment, or a purchasing specialist looking for a supplier of a machine part, types what they need into Google. A poorly built account, however, spends the budget on irrelevant searches. Uncontrolled broad match, missing negative keywords and faulty conversion tracking are the problems we see most often. That is why we start every account with structure and measurement. Without correct measurement, every optimisation is guesswork. When we take over an account, these three areas are the first things we check.
We split campaigns by service, product, country and language. We set up GA4 and Google Ads conversion tracking to cover form submissions, phone calls and WhatsApp clicks. Because Google treats health as a sensitive category in personalised advertising, we do not rely on remarketing or customer list targeting in healthcare campaigns; we focus on search intent and strong landing pages. Every week we review search terms, bids and ad copy to improve the account step by step. Our decisions are always data-driven and every change is clearly noted in the report. The goal is not clicks, but qualified enquiries.
What’s included?
- Keyword researchWe analyse the search terms used in the target market, competitor ads and estimated demand. This analysis determines which campaigns get budget first.
- Campaign structureWe plan Search, Performance Max, Display and YouTube campaigns around your goals, positioning each campaign type to serve a distinct purpose.
- Country and language targetingWe prepare separate campaigns, languages and ad copy for each market, so budget can be shifted flexibly between markets based on results.
- Conversion trackingWe measure form, call and WhatsApp conversions with GA4, Google Tag Manager and Google Ads. We test the setup before launch and fix missing or double-counted conversions.
- Landing page recommendationsWe give concrete recommendations to align page content with the promise in the ad. Where needed, we propose a new page structure by treatment, product or service.
- Weekly optimisationEvery week we review search terms, negative keywords, bids and ad copy, and log every change with short notes.
Who is it for?
- Clinics in health tourism targeting patients from abroad
- B2B companies that want to collect quote requests
- Brands that want to launch a new service quickly
Our approach by industry
- Health TourismFor licensed providers, we build treatment and country-based search campaigns that target audiences abroad only and run in foreign languages, explicitly excluding Türkiye from location targeting. Because of Google’s healthcare policy, we focus on search intent rather than remarketing. Landing pages feature the authorisation certificate and the HealthTürkiye logo. Explore the industry →
- Pharma and Life SciencesSince prescription medicines cannot be advertised to the public, we do not build product campaigns. We use Google Ads for corporate brand searches, recruitment, congress and event announcements, in line with the relevant rules and your approval processes. Search terms that include product names are kept under control with negative keyword lists. Explore the industry →
- Medical TechnologyWe make you visible to hospitals, distributors and purchasing teams in searches for device names, applications and technical specifications. We take consumer-facing restrictions and Google’s medical device policies into account in the campaign setup, and use YouTube campaigns to show product videos to professional audiences. Explore the industry →
- Industrial B2BWe collect quote requests by targeting niche searches such as product codes, machine types and application areas. For exporters, we reach buyers abroad with country and language-based campaigns. Because the sales cycle is long, we track the journey from first contact to quotation with conversion steps. Explore the industry →
How the process works
- AuditWe review the existing account, or set goals for a setup from scratch.
- SetupWe prepare the campaign structure, keywords and conversion tracking.
- LaunchWe launch campaigns with a controlled budget and monitor the first data.
- OptimisationWe improve search terms, bids and ad copy every week.
- ReportingWe share results and next steps in a monthly strategy report.
What we measure and how we report
- Cost per conversionWe track the budget spent per form, call and WhatsApp conversion.
- Conversion rateWe monitor what share of clicks turn into enquiries, by campaign and landing page.
- Search termsWe review which searches trigger your ads and eliminate irrelevant traffic.
- Impression shareWe monitor impressions lost to budget or rank and identify opportunities.
- Lead qualityWe assess the quality of incoming enquiries with feedback from your team.
Every week we share a short optimisation summary, and every month a strategy report with results and next steps.
Common mistakes
- Missing negative keywordsUncontrolled matching spends budget on irrelevant searches. Review search terms every week and update your negative keyword list.
- Campaigns without measurementWithout conversion tracking, you cannot tell which campaign brings business. Set up and test form, phone and WhatsApp conversions before launch.
- Relying on remarketing in healthcareGoogle restricts remarketing and customer lists in personalised health-related ads. Build your strategy on search intent and strong landing pages.
- Sending traffic to the home pageSending every ad to the home page lowers conversion. Use a landing page that matches the topic of the ad exactly.
Frequently asked questions
Can you take over our existing Google Ads account?
Yes. First we audit the account and report on wasteful campaigns and missing conversion tracking. Then we share priority fixes with you and implement them step by step, without deleting account history and while preserving existing data.
Is the ad budget included in the agency fee?
No. The ad budget is paid directly to Google; the agency fee covers the management service. You can always see spend in your own account. We base our budget recommendation on competition and expected demand in the target market.
What restrictions apply to healthcare campaigns?
Google treats health as a sensitive category in personalised advertising, so remarketing and customer list targeting cannot be used in these campaigns. In addition, Turkish promotion regulations limit paid domestic promotion by healthcare institutions. We build campaigns within this framework: targeted abroad and based on search intent.
When will we see results?
Search campaigns start receiving traffic on the day they go live. However, it usually takes a few weeks for campaigns to gather data, settle in and for costs to stabilise. We plan the first month as a learning and improvement period and explain the reason for every change in the report.
Do you use Performance Max?
Yes, where it fits. But in sectors with insufficient conversion data or strict rules, we prefer to start with search campaigns, which offer more control. We always choose the campaign type based on your goals and the sector’s rules, and when we use Performance Max we review search term and asset reports regularly.
Whose name is the Google Ads account in?
The account belongs to your business and we work with manager access. Campaign history and data always stay with you, and you keep access even if our collaboration ends. Access permissions are set with your approval.
Do you also build the landing page?
We provide improvement recommendations for your existing pages. If a new landing page is needed, we build it together with our Website Design team. The match between ad and page directly affects cost per click and conversion rate. Speed, mobile-friendliness and a clear call to action are our priorities on landing pages.
Other services
- 01Social Media ManagementStrategy, content production and community management.Explore →
- 02Meta AdsMeasurable ads that reach the right audience.Explore →
- 03SEOLasting traffic through technical SEO, content and authority.Explore →
- 04International Patient AdvertisingPatients from abroad with country-specific campaigns.Explore →
- 05Website DesignFast, trustworthy, SEO-ready websites.Explore →
- 06ChatGPT AdsAppear at the right moment in AI conversations.Explore →