With ChatGPT ads, we show your brand right below the answer when a user asks a question related to your field. ChatGPT ads are now open to advertisers in Turkey. We set up and manage your campaigns, build reliable measurement and plan this new channel alongside your Google and Meta ads.
ChatGPT ads are cards labelled “Sponsored” that appear below the answer in a conversation. A card includes the brand name, logo, headline, short description, image and a landing page link. Ads are shown to adult users on ChatGPT’s Free and Go plans. Targeting is based on conversation context and the context hints defined by the advertiser rather than keyword lists. The ad does not influence ChatGPT’s answer.
Because the channel is new, rules and features change often. Before opening an account, we check whether your industry complies with the ad policies. Regulated categories such as healthcare and pharmaceuticals are disallowed by default; only approved advertisers can run ads after case-by-case review. Where ads are not an option, instead of forcing the budget we recommend GEO for organic visibility in AI answers.
What’s included?
- Eligibility and policy checkBefore launch, we assess whether your industry, product or service and landing page comply with ChatGPT ad policies.
- Account and billing setupWe open the ad account in your company’s name and correctly set country, currency and time zone, which cannot be changed later.
- Context hints and targetingWe research what your audience asks ChatGPT and set context hints, country and device targeting accordingly.
- Ad copy and creativeWe write benefit-led headlines, descriptions and visuals suited to a conversational setting, and test variations.
- Measurement setupWe implement the OpenAI Pixel and Conversions API, conversion events, UTM structure and GA4 integration in line with cookie consent.
- Landing pagesWe build fast, conversion-focused landing pages that directly answer the question that brought the visitor from ChatGPT.
Who is it for?
- B2B companies that want to collect quote requests and qualified leads
- Brands launching a new product or service to early adopters
- Businesses looking for a less competitive channel alongside Google and Meta ads
Our approach by industry
- Health TourismChatGPT ad policies currently exclude clinic, hospital and treatment ads by default. For health tourism brands we monitor eligibility and, in the meantime, focus on organic AI visibility and Google and Meta campaigns. Explore the industry →
- Pharma and Life SciencesPrescription and over-the-counter drug ads are excluded by policy. For pharma companies we only consider ChatGPT ads for corporate topics the policies allow, such as recruitment and event announcements. Explore the industry →
- Medical TechnologyMedical products fall into a regulated category, so we review every campaign by product and claim. Where ads are not allowed, we focus on distribution, service and corporate messages. Explore the industry →
- Industrial B2BOne of the best-suited sectors for reaching procurement teams while they research suppliers, machinery and solutions. We scale campaigns by measuring conversions such as quote forms and catalogue downloads. Explore the industry →
How the process works
- EligibilityWe assess your industry, product and landing page against the ad policies.
- SetupWe set up the account, billing, Pixel, Conversions API and conversion events.
- LaunchWe start test campaigns with context hints and ad variations.
- OptimisationWe adjust bids, context hints and ad copy based on results.
- ReportingWe compare ChatGPT results with Google and Meta campaigns in one report.
What we measure and how we report
- Impressions and clicksIn which contexts your ad is shown and how much interest it attracts.
- Cost per conversionThe cost of forms, calls and WhatsApp messages compared with other ad channels.
- Landing page behaviourHow long ChatGPT visitors stay and where they drop off, tracked in GA4.
- Lead qualityThe share of enquiries that turn into sales, tracked together with your team.
- Channel contributionThe share of total demand coming from ChatGPT ads and its effect on other channels.
We share a short weekly optimisation summary and a monthly strategy report with results and next steps.
Common mistakes
- Setting it up like Google AdsThere is no keyword matching in ChatGPT. Context hints and ad copy should reflect conversational language.
- Launching without measurementWithout the Pixel and conversion events, you cannot tell whether the budget is working.
- Skipping the policy checkIn regulated categories, campaigns launched without a policy review can be rejected and put the account at risk.
- Wrong account settingsCountry, currency and time zone cannot be changed later and must be set correctly from the start.
Frequently asked questions
Can businesses in Turkey advertise on ChatGPT?
Yes. ChatGPT ads have been open to advertisers in Turkey since September 2026. The advertising and billed company must be registered in Turkey.
Where do ChatGPT ads appear?
Ads appear below ChatGPT’s answer, labelled “Sponsored”. Adult users on the Free and Go plans see ads; higher paid plans do not.
Can healthcare providers advertise on ChatGPT?
Clinic, hospital, treatment and drug ads are currently excluded by default; in these areas only approved advertisers can run ads after case-by-case review. We monitor eligibility as policies change.
Can you see users’ conversations?
No. Advertisers cannot access conversation content or personal data; they only see aggregated performance data.
Do ChatGPT ads replace Google Ads?
No, they complement them. Google captures existing demand; ChatGPT reaches users during research and decision-making. We allocate budget across channels based on results.
Whose name is the ad account in?
The account is opened in your company’s name and ownership stays with you. We get manager access.
