Crow Dijital is an SEO agency. When ads stop, traffic stops too; SEO, by contrast, is an investment that compounds. In healthcare and technical sectors we build pages that target the right queries, inspire trust and load fast. We tie the work to measurable goals and report progress every month.
Patients, physicians and purchasing specialists research for a long time before deciding. That research usually starts on Google, and organisations that appear in organic results are seen as more trustworthy. Health topics are among the areas Google evaluates most strictly: who wrote the content, the accuracy of the information and the technical health of the site directly affect rankings. For industrial products, technical and niche searches bring little but valuable traffic. A well-built SEO programme reduces dependency on ad budgets and brings in demand at a lower cost over time. That is why we treat SEO not just as keyword work but as work on trust and quality.
We start SEO with a technical audit: speed, indexing, site structure and redirects. We then build a keyword map and assign the right page to each query. Content is prepared with input from your experts, and author and physician information is made visible. In healthcare content we use informative language that complies with promotion regulations. For authority, we focus on industry publications and quality links. We report progress every month with Search Console and GA4 data, set out the next month’s priorities in each report, and keep the work aligned with your advertising and social media plans.
What’s included?
- Technical SEO auditWe examine speed, indexing, crawl errors, site structure and mobile-friendliness in detail, then turn the findings into a prioritised, actionable to-do plan.
- Keyword mapWe identify target queries and match each one to the right page on the site, preventing pages from competing with each other for the same topic.
- On-page optimisationWe refine titles, meta descriptions, content structure and schema markup. With schema we present physician, organisation and product information more clearly to search engines.
- Content plan and writingWith your experts’ input, we prepare blog and service pages that are optimised for search and compliant with regulations. Every piece is planned to answer a specific search intent.
- Multilingual SEOFor health tourism and export, we set up language versions with hreflang tags and local keywords. When language versions reference each other correctly, the wrong page does not appear in the wrong country.
- Internal linking and authorityWe strengthen the internal link structure and work on quality links relevant to your sector. We never buy paid or low-quality links.
Who is it for?
- Clinics that want to win patients or clients organically
- B2B companies that want search traffic for their technical products
- Brands that do not want to lose rankings during a website redesign
Our approach by industry
- Health TourismWe build a separate language version and treatment pages for each target country. Content for international audiences is structured separately from content for Türkiye, and trust is supported with physician information and the authorisation certificate. Treatment pages use informative language and avoid emphasising prices and campaigns. Explore the industry →
- Pharma and Life SciencesWe make sure the corporate site, research areas, careers and news sections appear in the right searches. As products cannot be promoted to the public, we prepare content within a corporate and scientific framework, in line with your approval processes, paying close attention to sources and accuracy. Explore the industry →
- Medical TechnologyWe build product and solution pages that target searches on device types, applications and technical specifications, and turn technical documents and FAQs into searchable content. Consumer and healthcare-professional content is kept separate in a compliant structure. Explore the industry →
- Industrial B2BWe create niche pages for product codes, machine types and industry applications. With a multilingual structure for export markets, we aim to make you visible in the searches of buyers abroad, and we make technical documents and product catalogues searchable too. Explore the industry →
How the process works
- AuditWe review the technical status and build the keyword map.
- FixesWe resolve speed, indexing and structure issues in order of priority.
- ContentWe strengthen existing pages and create new content for missing topics.
- AuthorityWe increase the site’s credibility with internal linking and quality external links.
- MonitoringWe track rankings, traffic and conversions every month and update the plan.
What we measure and how we report
- Organic trafficWe track visits from search engines by page and language.
- Keyword rankingsWe regularly track position changes for target queries.
- Organic conversionsWe measure form, call and WhatsApp enquiries from organic visits.
- Technical healthWe monitor indexing, crawl errors and Core Web Vitals in Search Console.
- Impressions and click-through rateWe track visibility in search results and how often titles are clicked.
We share a monthly report based on Search Console and GA4 data, and review the strategy together every quarter.
Common mistakes
- Redesigning without redirectsIf old URLs are not redirected, accumulated rankings are lost. Prepare a 301 redirect plan before the redesign.
- Content without a visible expertIn healthcare, articles with unclear authors and sources do not inspire trust. Show physician and expert information clearly on the page.
- Only high-volume keywordsGeneric searches are highly competitive and often do not bring the right people. Also target more specific searches with clear intent.
- A multilingual site built with machine translationPages created with machine translation hurt both users and rankings. Use local keyword research and professional translation for each market.
Frequently asked questions
When will SEO show results?
Technical fixes usually show impact within a few weeks; content and authority work generally within a few months. On highly competitive health topics, it can take longer, and new sites usually take longer as well. You can follow progress in the monthly report.
Will our rankings drop during a redesign?
With a proper 301 redirect and URL plan, losses are minimised. We run the redesign together with the SEO plan, monitor Search Console closely in the weeks after launch, quickly detect and fix any post-migration issues, and review the redirect list with you before launch.
Who writes the content?
Our editors prepare the content using information from your experts. Healthcare and technical content is always approved by your expert before publishing, which supports credibility on health topics. To protect your experts’ time, we work with short interviews and question lists.
Do you do multilingual SEO?
Yes. We work with separate language versions, hreflang tags and local keyword research for target markets. Rather than translating texts word for word, we adapt them to the terms people actually search for in each language. On health tourism sites, we keep content for international audiences separate from content for Türkiye.
Do you guarantee rankings?
No. Rankings depend on Google’s algorithm and no specific position can be guaranteed. We do the right work and report progress transparently. After the initial audit, we tell you clearly what kind of progress to expect in which areas.
Do you work on sites not built with WordPress?
Yes. We run technical SEO audits on any platform. During implementation we can work with your development team or make the changes ourselves, and we present recommendations as a clear list your developers can easily act on.
Do you buy backlinks?
No. Paid and low-quality links can harm your site. We focus on earning natural links through industry publications, business partnerships and valuable content, prioritising lasting sources such as industry directories and digital PR.
Other services
- 01Social Media ManagementStrategy, content production and community management.Explore →
- 02Meta AdsMeasurable ads that reach the right audience.Explore →
- 03Google Ads ManagementReach customers at the very moment they are searching.Explore →
- 04International Patient AdvertisingPatients from abroad with country-specific campaigns.Explore →
- 05Website DesignFast, trustworthy, SEO-ready websites.Explore →
- 06GEOOrganic visibility in AI answers.Explore →