We are an Instagram and Facebook advertising agency. Success with Meta ads starts with choosing the right audience, allocating the right budget and measuring the outcome. We build measurable, compliant campaigns on Instagram and Facebook. For B2B brands, we offer LinkedIn ads as an add-on service.
Instagram and Facebook are among the most powerful places to reach your target audience both broadly and in detail. Without the right setup, however, budget runs out fast: cheap but useless messages, low-quality forms and wrong measurement. In regulated sectors such as healthcare and pharma, Meta’s policies and Turkish regulations come on top of that. So before advertising, we clarify what can be promoted, to whom and from which account. Once the rules are clear, campaigns are approved faster and the risk of account restrictions drops.
We tie every campaign to a clear business goal: an appointment request, a quote form, an event registration or a qualified message. We set up measurement with the Meta Pixel and Conversions API, and test audiences and creatives with small budgets. We scale what works and quickly stop what does not. In health tourism we only build campaigns that target audiences abroad, are not in Turkish and comply with Article 8 of the Turkish promotion regulation. For B2B companies we add LinkedIn ads to the same plan when needed, so your entire social advertising budget follows one strategy and one report.
What’s included?
- Campaign strategyWe build the objective, budget allocation and campaign structure around your sales process, so it is clear from the start why each campaign exists and what it measures.
- Audience designWe plan country, language, interest and lookalike options in line with your sector’s rules. In sensitive categories we do not use targeting options restricted by Meta.
- Creative and ad copyWe prepare static, carousel and video ads with different message and visual variations. Every campaign starts with several creatives, and data shows which one works better.
- Pixel and Conversions APIWe set up and test the technical tracking so that forms, WhatsApp and on-site conversions are measured correctly. With accurate measurement, the algorithm directs your budget to people most likely to become leads.
- Testing and optimisationWe test audience, creative and bidding strategies with A/B tests and shift budget to what performs. We share test results openly in the report and make decisions together.
- LinkedIn ads (add-on)For B2B companies we manage job title, industry and company-based LinkedIn campaigns alongside the Meta plan, including LinkedIn Lead Gen forms and CRM integration.
Who is it for?
- Licensed healthcare providers and facilitators looking for patients from abroad
- Medical and B2B companies announcing products, events or job openings
- Brands not getting results from their existing ad account
Our approach by industry
- Health TourismFor healthcare providers holding a health tourism authorisation certificate and authorised facilitators, we build campaigns aimed only at audiences abroad, in the language of the target country. We exclude Türkiye from targeting and run ads from pages and accounts dedicated to international audiences. We make sure landing pages show the authorisation certificate and the HealthTürkiye logo, and we do not use exaggerated claims or patient reviews in creatives. Explore the industry →
- Pharma and Life SciencesPrescription medicines cannot be advertised to the public, so we do not build product ads. We use Meta for non-product communication such as corporate awareness, recruitment, congress and event announcements, in line with your approval processes. Creatives are submitted to your relevant teams for approval before publishing. Explore the industry →
- Medical TechnologyFor medical devices, we take restrictions on consumer advertising into account in the campaign setup. Campaigns mostly target healthcare professionals, distributors and trade fair visitors, with LinkedIn ads leading the B2B targeting. During trade fairs and congresses, we support visitor traffic with location-based campaigns. Explore the industry →
- Industrial B2BWe use Meta ads for dealer network announcements, trade fair invitations, recruitment and retargeting website visitors. When we need to reach decision makers directly, we switch on LinkedIn ads targeted by job title and industry, balancing broad reach and targeted reach within the same budget plan. Explore the industry →
How the process works
- GoalTogether we set the business goal, target market and test budget.
- SetupWe get the Pixel, Conversions API, audiences and creatives ready to launch.
- TestWe launch different audience and creative combinations with small budgets.
- ScaleWe move budget to setups that perform and stop the weak ones.
- ReportingWe share results in regular reports and plan the next step together.
What we measure and how we report
- Cost per resultWe track the budget spent per form, message or registration for each campaign.
- Lead qualityWith feedback from your team, we assess how many incoming enquiries are qualified.
- Click-through rateWe track CTR to see how well creatives capture the target audience’s attention.
- Frequency and reachWe monitor how many times the same person sees an ad, to prevent creative fatigue.
- Creative performanceWe compare side by side which images, videos and messages work better.
Every week we share a short performance report, and at the end of the month a detailed report covering budget, results and recommendations.
Common mistakes
- Looking only at cheap leadsLow-cost forms often do not turn into sales. Measure the quality of enquiries as well as the cost.
- Starting without measurementWithout the Pixel and Conversions API, the algorithm struggles to find the right people. Set up and test conversion tracking before launch.
- Leaving Türkiye in the targetingNot excluding Türkiye from health tourism campaigns creates a risk of breaching the regulation. Check location and language settings separately in every campaign.
- Not refreshing creativesRunning the same ad for months lowers performance. Test new visual and message variations at regular intervals.
Frequently asked questions
What is the minimum ad budget?
It depends on the target market and campaign type. In our first meeting we suggest a test budget suited to your goal, and then increase or reallocate the budget together based on the results.
Are healthcare ads approved on Meta?
When creatives and targeting comply with Meta’s health policies and Turkish regulations, ads usually pass review without issues. We avoid exaggerated claims, wording that refers directly to a person’s health condition and risky visuals from the start. If an ad is rejected, we review the reason and resubmit a corrected version.
Can we advertise to patients in Türkiye?
Under the regulation, healthcare institutions and physicians cannot run paid promotion aimed at Türkiye, except during the first month after opening. We therefore do not run sponsored healthcare ads domestically, and recommend options such as organic, informative content and SEO instead. We recommend getting your legal adviser’s opinion for your specific situation.
Do you also manage LinkedIn ads?
Yes, as an add-on service for B2B companies. We reach decision makers with targeting by job title, industry, company size and company lists, and track Meta and LinkedIn results in the same report. Cost per click on LinkedIn is usually higher than on Meta, so we allocate budget to the most valuable audiences.
Is the ad budget included in the agency fee?
No. The ad budget is paid directly to Meta with your own payment method. The agency fee covers strategy, setup, creative and management. You can always see invoices and spend details in your own account.
Whose name is the ad account in?
The ad account and business portfolio belong to your company; we work as authorised users. Your data and campaign history always stay with you. If you already have an account, we take it over, clean it up and continue.
Do you prepare the creatives?
Yes. Our team prepares image, carousel and short video ads. If a larger shoot is needed, we plan it together with our Content and Video Production service. All creatives are submitted for your approval before publishing.
Other services
- 01Social Media ManagementStrategy, content production and community management.Explore →
- 02Google Ads ManagementReach customers at the very moment they are searching.Explore →
- 03SEOLasting traffic through technical SEO, content and authority.Explore →
- 04International Patient AdvertisingPatients from abroad with country-specific campaigns.Explore →
- 05Website DesignFast, trustworthy, SEO-ready websites.Explore →
- 06Content and Video ProductionProduction from doctor videos to facility films.Explore →