We are a social media agency based in Istanbul. Follower count alone is not success. What matters is how credibly and compliantly your content communicates your brand’s expertise. We manage your accounts with strategy, content and measurement working together.
In healthcare, pharma and industrial sectors, social media is a trust channel before it is a sales channel. Patients, physicians and purchasing specialists look at your accounts before they contact you. Irregular posting, an inconsistent tone or a single post that breaks the rules can damage a reputation built over years. That is why we treat social media not as individual posts but as a system built on what your brand says and how it says it. Gaining followers is easy; getting the right people to follow you and reach out when they need you takes work. We focus on the latter.
For each account we first define the target audience, channels and content themes. We then prepare the monthly calendar, produce the designs and videos, and publish after your approval. For healthcare brands we follow the Turkish Regulation on Promotion and Information Activities in Health Services: on accounts targeting Türkiye we do not use patient reviews, thank-you posts, prices or campaign information. We build content around information and expertise. Every month we report the results and do more of what works. Over time your accounts become more consistent, more trustworthy and more closely tied to your business goals. Reports are short, clear and designed for decision-making.
What’s included?
- Channel and content strategyWe decide which platforms you should be on, how often and with which themes, based on your target audience. The strategy document keeps the whole team speaking the same language.
- Monthly content calendarEvery post is ready in the calendar before the month starts; nothing is published without your approval. We share the calendar in a common file and collect revisions in one place.
- Design and Reels editingOur team produces posts, stories and vertical videos in line with your corporate identity. The visual language stays the same in every post, so your account is recognised at first glance.
- Expert video planFor doctor and expert videos we prepare a topic list, question set and shooting plan. Your physicians’ time is used efficiently and a single shoot produces several pieces of content.
- Comment and message managementWe monitor incoming comments and messages according to a response guide we prepare together, and forward what is needed to your team. We agree in advance on the steps to follow for complaints or sensitive topics.
- Regulatory reviewWe review healthcare content against promotion regulations and platform rules before publishing. If a statement is questionable, we share it with you before it goes live and decide together.
Who is it for?
- Clinics, hospitals and health tourism companies
- Pharmaceutical and medical companies running corporate communication
- B2B manufacturers who want visibility on LinkedIn
Our approach by industry
- Health TourismWe build accounts for international audiences separately from Turkish accounts, in the language of the target country, and plan content around expertise, facilities and the treatment journey. If these accounts will run sponsored promotion, we set up the structure for the health tourism authorisation certificate and the HealthTürkiye logo from the start. On accounts targeting Türkiye we share informative content only. Explore the industry →
- Pharma and Life SciencesBecause prescription medicines cannot be promoted to the public in Türkiye, social media tells the story of the company, not the product. We build a strong corporate profile, especially on LinkedIn, with corporate news, congress participation, recruitment and sustainability. Where needed, content is approved by your medical and legal teams before publishing. Explore the industry →
- Medical TechnologyWe plan product communication according to the target audience and the promotion rules for medical devices. We highlight technical content, training and trade fair announcements for healthcare professionals on LinkedIn and YouTube, and use Instagram as a supporting channel for corporate culture and the team. Explore the industry →
- Industrial B2BFor machinery, automation and manufacturing companies the main channel is usually LinkedIn. With production processes, project stories, trade fair participation and videos of your technical team, we keep you regularly visible to decision makers. The tone is technical but clear, so engineers and managers both get value from the same post. Explore the industry →
How the process works
- AnalysisWe review your brand, target audience, existing accounts and competitors.
- StrategyWe prepare a roadmap covering channels, content themes and posting frequency.
- ProductionWe produce the designs, copy and videos in the monthly calendar and submit them for your approval.
- LaunchWe publish approved content at the planned times and monitor comments and messages.
- ReportingAt the end of the month we evaluate the results and update next month’s plan accordingly.
What we measure and how we report
- Reach and impressionsWe track how many people content reaches, and how often, by channel.
- Engagement rateWe evaluate likes, comments, saves and shares relative to reach.
- Video watch timeWe track how long viewers stay on Reels and videos.
- Profile and message activityWe monitor profile visits, link clicks and incoming messages.
- Content type performanceWe compare which themes and formats work better and reflect this in the calendar.
Every month we share a performance report compared with the previous month and discuss recommendations for the next month together.
Common mistakes
- Focusing only on followersFollower count alone does not bring business. Track how your target audience engages with content and how often they contact you.
- Sharing patient reviewsOn healthcare accounts targeting Türkiye, sharing patient thank-you messages and reviews breaches the regulation. Use informative content presented by physicians instead.
- Irregular postingStaying silent for weeks and then posting heavily does not build trust. Set a frequency you can sustain and stick to the calendar.
- The same content on every channelCopying an Instagram post to LinkedIn as is rarely works. Adapt content to the language and format of each channel.
Frequently asked questions
Which platforms do you manage?
Instagram, Facebook, LinkedIn, TikTok and YouTube. We choose channels based on your industry and target audience. Rather than being everywhere, we recommend focusing on the channels where you can get results, and building a regular, high-quality publishing flow on existing channels before adding new ones.
Who approves the content?
Every month we submit the calendar and designs for your approval; nothing unapproved is published. For healthcare and pharma brands we add an approval step for your medical or legal team when needed. To speed up approvals, all content sits in a single shared calendar.
What can healthcare brands not share on social media?
On accounts targeting Türkiye, patient reviews and thank-you content, prices, discounts and campaign information cannot be shared, and before-and-after images can only be used under strict conditions. Information, physician expertise and facility presentation are possible. We plan content according to the regulation; we recommend getting your legal adviser’s opinion for your specific situation.
Do you also handle the shoots?
Yes. We plan and shoot doctor, expert and facility videos with our own production team. We also review your archive footage and include it in the calendar. The same shoot is cut into both Reels and post formats.
Do you reply to comments and messages?
We answer general questions according to the response guide we prepare together. Questions about treatments, products or prices are forwarded to your team. Medical assessment always stays with your specialists. We agree on response times and tone from the start.
Are social media ads included in this service?
No, ad management is a separate service. If you want to plan organic content and ads together, we work with our Meta Ads service on the same calendar and report, so organic content and ad messages never contradict each other.
How soon will we see results?
The first month is spent establishing the strategy and visual language. Changes in reach and engagement usually become clear in the reports over the following months. Timing depends on the account’s current state and posting frequency. Every month the report shows clearly which content is working.
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